JTA NEWS
23 November 2017 - 6 Kislev 5778 - ו' כסלו ה' אלפים תשע"ח
JTA NEWS :
Color Me Israel to inspire cultural understanding between Israel and South Korea E-mail

An adult colouring book on Israel, targeting the Korean market, designed and published by Israel-Asia Leaders Fellow Lee Jae Eun, has been launched in Korean bookstores.

The book, Color Me Israel, was inspired by Jae’s life and travels in Israel. It features descriptions and taglines in Korean, and takes the reader from her arrival in Israel with her Korean passport on an El Al plane to floating in the Dead Sea, drinking at a fruit juice stand in Tel Aviv, playing matkot, a popular paddle-ball game, on the Tel Aviv beach, and visiting Israel’s famous tourist sites. The book also features Jewish festivals such as Purim, Chanukah, Rosh Hashanah, Sukkot and Pesach.

For the past four years, South Korean native Jae, who speaks fluent Hebrew, has been working as the Press Officer at the Israeli Embassy in Seoul.

Jae was a Fellow on the inaugural year of the Israel-Asia Center’s Israel-Asia Leaders Fellowship, from 2011 to 2012, while she was studying her BA in Islamic and Middle Eastern Studies at the Hebrew University of Jerusalem. The Israel-Asia Leaders Fellowship is an eightmonth programme focused on building future leaders in IsraelAsia relations.

Drawing had always been one of Jae’s favourite hobbies. She explained that she wanted to use this to create something light and fun about Israel. “Israel has a somewhat serious image in the world. It is often related only with conflict or religion,” says Jae. “Even in Korea, where people generally have a positive image of Israel, people don’t really know the modern face of Israel.”

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