New Israel tourism director appointed to oversee ties with India and the Philippines Print

The Israel Ministry of Tourism has appointed Sammy Yahia as Director of Tourism for India and Philippines, effective 3 June.

Prior to his appointment to India, he was the Director of Marketing & Communications for Israel Ministry of Tourism from 2012 to May 2019.

On his appointment, Yahia commented on the growth market of India being one of the most significant tourist sectors under development in the country.

Visitor arrivals from India have grown from 35,000 tourists in 2014 to almost 71,000 tourists in 2018. Israel hopes to surpass its achievements of last year, which works out as a 21% increase in Indian tourist arrivals. This has expedited India’s ascent to becoming the 12th top source market for Israel.

(Issue Jul/Aug 2019)