JTA NEWS
20 August 2019 - 19 Av 5779 - י"ט אב ה' אלפים תשע"ט
JTA NEWS :
Chinese bike-sharing company Ofo closes Israel operations E-mail

Chinese bicycle-sharing company Ofo has decided to leave the Israeli market after conducting a few pilot schemes in universities in Israel over the past year.

Initially, after a successful pilot scheme at Bar-Ilan University in Tel Aviv, Ofo opened a representative office in Israel, and appointed Imri Galai as general manager of the Israeli branch earlier this year. Ofo’s launch at Bar Ilan University received great support from the student union, teachers and students, and Ofo placed 100 bikes at 19 parking sites around the campus. There was also enormous interest in Herzliya after the launch of the mobile app.

The app enables a user to pick up and leave a bicycle at any point by scanning a QR code for unlocking and locking it. The user then returns the bicycle by locking it and reporting via the app that the bicycle is no longer in use. The app can also be used to monitor the use of the bicycles, the routes travelled, and more.

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