JTA NEWS
21 November 2019 - 23 Heshvan 5780 - כ"ג חשון ה' אלפים תש"פ
JTA NEWS :
Israeli diamond industry to expand partnership in China with Alibaba platform E-mail

Israeli diamonds will now be offered for sale directly to Chinese consumers on Alibaba’s famous luxury platform, Ali Auction (paimai.taobao. com).

The Israel Diamond Exchange (IDE), which has been working with Alibaba.com for the past year on B2B diamond sales, is now expanding its activity in the Chinese market through this prestigious ecommerce site. IDE is the only diamond centre to have such an agreement with the Chinese internet giant.

The new marketing venture with Ali Auction will be launched in Shanghai at the first China International Import Expo (CIIE) from 5 to 10 November. The Israeli Diamond Industry will have an important presence with a national pavilion, located in Hall 5.1, featuring seven major Israeli companies, who will be seeking to sell their goods to Chinese diamond dealers as well as private consumers.

A major feature at the Israeli pavilion will be the launch of the joint venture of the Israeli industry and Ali Auction. IDE will offer a wide and diverse stock of diamonds, from small to large important diamonds, with a total value in the millions of dollars. The diamonds will be sold online on the Ali Auction site, offline at the pavilion and at live auctions held once a day, where buyers can place bids on specific items.

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