29 February 2020 - 4 Adar 5780 - ד' אדר ה' אלפים תש"פ
Israeli edutech firm Accelium eyes Indian school market E-mail

Accelium, an Israeli EduTech firm that is present in over 25 countries, is looking to open an Indian office. The 25-year-old firm, founded by two Israeli chess masters, is a game-based cognitive learning business that initially targeted corporations and school students.

The company is working with Israeli business consulting firm A&G partners. “We have been commissioned by Accelium to explore the Indian market. We have carried out a pilot in a few schools in Andhra Pradesh, which was well received. In May-June this year, we will be taking it to some schools in Mumbai,” said Anat Bernstein-Reich, founder of A&G Partners.

“Accelium initially taught kids chess in schools in Israel. Eventually, it realised that chess is not enough to expand all the thinking abilities of children. So it started developing digital games. Initially, the programme was solely for school children but now it is also being used in universities and corporate houses because it can help enhance cognitive thinking. It works across age groups,” said Bernstein-Reich, who is also chairperson of Israel India Chamber of Commerce.

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