12 December 2019 - 14 Kislev 5780 - י"ד כסלו ה' אלפים תש"פ
Miniso in expansion drive in Israel E-mail

Retailer giant Miniso is opening new stores in Israel at an investment of NIS 6 million, according to Globes.

Almost a year after its official launch in August 2018, Miniso Israel, managed by CEO Einat Portugali, is expanding. Headquartered in Japan, Miniso operates 1,800 low-cost variety stores across Asia, Europe, Australia, Africa, North America and South America.

Miniso discount chain currently has seven branches across Israel, and will be making the move to set up at popular shopping malls later this year.

According to the chain’s business plan, it plans to double its current numbers, with an envisaged network of 18 stores by the end of 2019.

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