JTA NEWS
21 November 2018 - 14 Kislev 5779 - י"ד כסלו ה' אלפים תשע"ט
JTA NEWS :
Dutch bakery to change its name E-mail

A bakery that was recently opened in Amsterdam under the name “Anne & Frank” will change its name following widespread online criticism. The bakery is located not far from the former hiding place of Holocaust victim Anne Frank and her family.

People posted thousands f angry comments on Twitter and other social networks, on which the bakery had tried to establish a presence for promotional reasons, the De Stentor daily reported.

Many found it tasteless of the owners to reference Anne Frank in the bakery’s name, which was written in an antiquated font on the bakery’s display window. Owner Roberto Barsoum removed all the words except “bakery” from the sign, and has said he will change the bakery’s official name with the Chamber of Commerce.

Barsoum told the Het Parool daily that he feared a backlash when his partner first suggested the name, but that he later found it too attractive to pass up. “I was afraid the name would cause anger, that people would think I was trying to exploit the name for commercial purposes,” he said. But later he reckoned “It’s a good name, a sign of protest. I Don’t think it’s an abuse personally of the Anne Frank name. And it’s such a small shop, it’s not like it will make anyone a millionaire.”

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