JTA NEWS
26 April 2019 - 21 Nisan 5779 - כ"א ניסן ה' אלפים תשע"ט
JTA NEWS :
Smartphone zombies in Tel Aviv, please pay attention Print E-mail

Following the trend of other major cities around the world, the Tel Aviv-Yafo Municipality has installed the country’s first LED light strips at a pedestrian crossing, to warn people who are engrossed in texting on their smartphones.

Strips of LEDs connected to existing traffic lights have been installed at the pavement
edge and change colour at the
same time as the eye-level lights. The ground-level lighting is designed to warn pedestrians who are focusing obsessively on their smartphone screens rather than paying attention to the traffic.

Such distracted pedestrians are called “smartphone zombies”, or “smombies”, and are a worldwide phenomenon, so similar devices and warning signs have been installed in Europe, Singapore and Australia in recent years. In Tel Aviv, the LED lights are located on either side of the intersection of Ibn Gabirol and David Bloch Street, opposite the Tel Aviv-Yafo Municipality’s office. They are part of a trial that will be expanded throughout the city if it is deemed a success.

(Issue Apr 2019)

 

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