18 December 2018 - 11 Tevet 5779 - י"א טבת ה' אלפים תשע"ט
El Al takes to the streets in Hong Kong E-mail

El Al airlines has taken their message to the streets and has introduced a new marketing scheme in Hong Kong.

On 17 January 2008, the El Al Tram debuted on a route that took the airlines advertisement through districts that included Wanchai, Causeway Bay, North Point and Shau Kei Wan. Tram or street car advertisements are a popular and colourful way to target local Hong Kong consumers.

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China looks to Israel for Olympic security advice E-mail

It was announced that the Chinese military is increasing its push for anti-terrorism training in preparation for the Olympic Games in August.

China’s Xinhua news agency reported that they have scheduled “massive training programmes before the Olympics to better prepare against any possible threat.”

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New Chabad Centre in Tokyo underway E-mail

In January of 2008, Chabad of Tokyo announced that its dream of erecting a new centre for Jewish life for the Jewish residents of Tokyo will become a reality.

A huge push has been initiated to generate the additional funding required for the building campaign.

With the help of a group of generous supporters, Chabad has recently signed to purchase a five-story building in Central Tokyo located in the Shirakana-Takanawa district.

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Kosher food fit for an Olympian E-mail

With Beijing’s expected 550,000 visitors during the upcoming Olympics, restaurants throughout the city can expect record sales.  Dini’s Kosher Restaurant, under the strict supervision of Rabbi Shimon Freundlich, like the other Western eateries, can expect a massive surge in consumption.

Dini’s co-owner, Lewis Sperber, reported that he is considering opening up a second branch of this new but popular eatery to meet the expected demand of Olympic spectators.

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Israel wins Bridge Tournament E-mail

The 13th NEC Cup Bridge Festival, held in Yokohama, Japan, ended on 11 February 2008.

Thirty-nine international teams were involved proving that bridge is bigger than you thought.

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