17 January 2008 - 10 Shevat 5768 - י' שבט ה' אלפים תשס"ח
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Nazi bedding pulled from market in India Print

In November an Indian company began to distribute leaflets and marketing materials announcing the arrival of their Nazi bedding collection in Mumbai, India.

While the collection featured prominently displayed black and red swastikas, the furniture company initially insisted that Nazi stood for “New Arrival Zone of India.”

The small Jewish community of Mumbai immediately protested and demanded that these products be removed from stores.
In response to the Jewish community’s protest and a meeting between the company’s Jagdish Prasad Todi and Abraham Mhedeker, Jonathan Solomon and Benjamin Isaac, of the Jewish community, the Indian Jewish Federation announced that the furniture dealer has agreed to withdraw the entire line of bedding products and issued a formal apology.

The apology letter, sent by Kapil Kumar Todi, states in part, “you brought to our attention the anguish caused to the Jewish community in India and abroad…We did not have and do not have the slightest intention of hurting the feelings of Jews…We unconditionally apologise.”

The company promised to likewise destroy not only the collection itself but all accompanying marketing and advertising materials as well.

 

 (Issue December 2007 / January 2008)

 
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