JTA NEWS
24 June 2018 - 11 Tammuz 5778 - י"א תמוז ה' אלפים תשע"ח
JTA NEWS :
Arts & Culture
New TV ad campaign from Israel airs in the UK E-mail

Israel’s Ministry of Tourism launched a new TV advert that aired last month in the UK. The £2 million campaign, which included TV, video on demand and online spend, was produced by LAPAM, the Israeli government’s advertising agency, with creative design from Allenby Concept House.

The 40-second advert appeared on UK TV channels ITV, Channel 4 and Sky, among others.

The advertising campaign builds upon the ministry’s successful “Two Cities One Break” campaign, with the aim of encouraging tourists to visit the country’s main cities, Jerusalem and Tel Aviv, in one trip. The advert follows English television and radio presenter Sian Welby, the weather girl on duty, as she experiences the golden beaches of Tel Aviv and the historic sites of Jerusalem in an Instagram Stories-style format.

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Hong Kong book launch for a new publication on China-Jewish Israel relations E-mail

In an event in Hong Kong on 14 March, hosted by the Consulate General of Ireland in Hong Kong, the Englishlanguage edition of the book Israel and China: From the Tang Dynasty to Silicon Wadi by author Mark O’Neill was officially launched.

In attendance were Peter Ryan, Ireland’s Consul General to Hong Kong; Ahuva Spieler, Israel’s Consul General to Hong Kong; Rabbi Asher Oser of the Ohel Leah Synagogue, and local and Jewish community members.

The author gave a fascinating presentation about the book, what inspired him to do the research, and how he contacted many members of the Jewish community for interviews. His presentation was followed by a Q&A session.

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Sounds of the Old City festival brings musical cultures together E-mail

Now in its sixth consecutive year, Jerusalem’s Sounds of the Old City festival was held from 12 to 15 March. This festival of international music is inspired by the Old City quarters, which are a focal point of Jerusalem’s culture and tourism.

The highlights of the fourday event included concerts, shows and special tours. It offered visitors an experience of the musical traditions found in the Old City of Jerusalem, where many ensembles played melodies both ancient and modern on a range of instruments, creating a collage of beautiful music.

The festival also strengthened the different quarters and religions through its focus on the uniqueness of each group and the connection between them all. The sounds were varied and rich, and connected to the stones, the alleyways and the people of Jerusalem. The musicians were spread out along a circular path, beginning by Jaffa Gate, moving through the Armenian Quarter, then the Jewish Quarter, then the Muslim Quarter and finishing in the Christian Quarter.

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