|Keshet Media finding new viewers in Asia|
Keshet Media Group a leading Israeli media company with global distribution and production facilities has sold its interactive TV talent shows Rising Star and its high-rating children’s singing format Master Class into Asia.
Rising Star will air on Indonesia’s largest private broadcaster RCTI (Indonesian Idol, Masterchef) which reaches a potential audience of 180 million viewers. An initial 24 x 2 hour episodes have been commissioned and will be produced by RCTI to air in late Summer/ early Fall 2014.
Keshet International has closed deals for Rising Star in more than 25 territories making it the fastest-selling talent format on record (source: The WIT). Sales include the US (ABC), UK (ITV), Argentina (Telefe), Brazil (Rede Globo), Spain (Atresmedia), Portugal (TVI), Italy (Toro), France (M6 Group) Russia (Rossiya1), Germany (RTL), the Nordics (Nordisk), Hungary (TV2), Ukraine (1+1), Greece (MEGA) and Turkey (Acun Medya). Interest in the format continues to grow worldwide following unprecedented ratings for the show’s original series in Israel, the season finale of which peaked with a 58% share of the total domestic audience.
Rising Star is a trailblazing interactive talent format which hails a new era in home entertainment. It enables the first real-time voting by viewers via an innovative free app ‘TV app to you’ which is fully integrated into the show. Making their debut on stage alone, behind a giant wall of TV screens, a performer can only make his or her entry to the studio by securing more than 70% of the viewers’, judges’ and live audiences’ vote.
If the bar is met, the screen (which lights up with the face of each voting viewer in realtime) will slowly rise to expose the hopeful to their new fans and the judging panel. From the very first minute of the very first episode, viewers play an integral role in every decision made on the show and continue to do so throughout the entire season.Please login or register to see the full article