Israel-based software firm Ness Software Engineering Services will be increasing its presence in India and will hire around 1,000 more staff this year. It currently employs 2,000 as it looks to tap the growing demand for software product engineering services.

“We see product and platform engineering as a significant growth opportunity. We are growing very significantly in India. India is a major part of our delivery strategy,” said Paul Lombardo, CEO of Ness Software Engineering Services, a division of Ness Technologies.

“Ness will expand its India operations to tap emerging opportunities in the digital economy, cloud and big data analytics,” he added.

Lombardo was interviewed in one of India’s leading newspapers The Hindu. He explained that nearly 50% of its software revenue comes from Indian operations and the pool of software engineers available, therefore it makes sense for the company to consolidate and grow.