About 30 countries recently participated in the 2015 International Mediterranean Tourism Market (IMTM), which was held at the Israel Trade Fairs and Convention Center in Tel Aviv in February. There was large Asian presence, with participanting countries including India, Japan and South Korea.

The IMTM fair is the annual event of Israel’s tourism industry. It is organised by the ORTRA company and Israel Travel News in cooperation with the Tourism Ministry, and is sponsored by different commercial bodies.

The fair attracts professionals in the incoming tourism and domestic tourism industries, as well as tourism officials from Israel and around the world.

“The countries participating in this year’s fair prove the importance of Israeli tourism in the world,” says Israel Travel News editor and publisher Eyal Shmueli, one of the event’s initiators. “One can definitely say that many countries are focusing their attention on the Israeli tourist.”