The Israel Export & International Cooperation Institute (IEICI) announced that it will open a pop-up store for Israeli designers in Hong Kong in late October.

The store, featuring diamond and jewellery retailers as well as other consumer goods, will showcase 20 Israeli product designers to potential buyers in East Asia.

“This is a new initiative to promote young Israeli designers to the wider world and build the Israel brand name in the global design marketplace,” said Elad Goz, head of the Economic & Trade Mission at the Israeli consulate in Hong Kong.

_{(Issue September 2015)}