Launching a magazine in 2002 covering Discovery Bay wasn’t enough for Corinne Jedwood and Tzachi Rechter. Their latest undertaking is Square Foot, a glossy English bi-weekly devoted to Hong Kong’s property market.

The magazine is an answer to several needs. “Hong Kong has a strong property culture; everybody is interested in property. The market changes rapidly, and people are always looking for a good deal, so there is a lot of turnover,” says Ms. Jedwood.